Good Design

A couple items that caught my eye during a stroll through the market today ...

Ole Smoky Moonshine: amazing use of classic mason jar and paper label to match old-timey-ness of moonshine.  

Boom Chicka Pop Popcorn: Simple, bold, to the point.  Clever product name telegraphs "popcorn" with unique attitude in a crowded space. Who says you can't design with words? 

Three Sisters Cereal: boxless cereal packaging isn't just cheap anymore.  Gusseted structure with reseal feature enables sustainability and a positive in-home experience.

Kombucha Wonder Drink: power of simplicity coupled with a bold icon creates great shelf presence and instant  brand recognition.

Mitica Honey: super-premium structure reminded me of perfume bottles.  Interesting way to bring premium cues in from a luxury category.

100% Raw Coconut Water: gets back to the origin of the water and feels more authentic than other competitors.  "Never Heated, Always Harmless" made me pause and think about how processed or unsustainable the other brands may be.

Broker's Gin: fun way to bring brand imagery to life and break-through in a shelf full of tall, skinny, clear liquor.