I've heard a lot of people say that it's impossible to "create" a viral video ... there's no magic formula, it's like trying to catch lightning in a bottle ...
My view ... shareable content isn't hard. Sharable ideas are hard. People share stories and beliefs. Shareable ideas cross the threshold between "mmm, that's nice" to "wow, you have to see this"; in the case of humor, they push beyond "ha, that's funny" to "OMG LMFAO".
With 28MM views in just a week, it appears that Dove has found the viral formula again to follow their "Real Beauty" sensation with "Beauty Sketches". Whereas "Real Beauty" focused on the flaws of beauty as perceived by society, "Beauty Sketches" focusses on the flaws of our own perception.
The work is beautifully produced, simple, emotional, with great story-telling. The skeptical side of me wonders how much the artist exagerated the portaits based on self-description, understanding the purpose of the sketches was to provide contrast. That aside, the core idea of "you are more beautiful than you think" is powerful and the sketch artist is a nice creative magnifier for the idea.
No comments:
Post a Comment