Bud Light and The King

I've never done anything with sports marketing and as a result, always wondered what advertisers actually got for their ads in sports arenas. But I guess if you're Bud Light and you can get Lebron to pose in front of your sign and get on the front page of ESPN.com, the spend is probably pretty good :) 

Patrick Chewing

Just saw in Brandweek and thought it was hilarious :) No additional commentary. Patrick Chewing ... hahahaha.