Powerful new work from Gatorade illustrates how a purpose-driven brand can connect with consumers well beyond the grocery store and perhaps drive social change. Timing with the Olympics seems perfect but the spot hasn't seemed to go viral yet. Reminds me in tone of Dove's Real Beauty, certainly just as emotive, but without the same "wow" factor that Dove had with the physical transformation of the model on-screen. It will be interesting to see if the message is enough to make this work mass share-worthy content. Either way, I hope they put a put a lot of weight behind it on TV -- the world needs to engage with this message and there's no doubt in my mind that this will drive strong affinity for G.
In related news, check out this new Nike spot. Similar message, not as powerful.
[ Link to Dove Evolution ad ]
In related news, check out this new Nike spot. Similar message, not as powerful.
[ Link to Dove Evolution ad ]
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