I somehow missed this during the Superbowl. I guess they ran it once on TV and it's just been spreading via the web since. It's an interesting approach -- taking on a tough issue and softening the edge with a simple animation style. I love the "Cultivate a Better World" message ... it's a terrific message and a great fit with how Chipotle approaches sourcing for pork and chicken. The soundtrack is brilliant, haunting to start but harmonious to finish.
In related news, Applegate Meats just released a very different creative slant on this issue. A bit more typical of how the brands have approached messaging in this space -- talk to mom about how hormones in their meats are bad -- but the comedic approach is fresh and certainly gets the point across.
In related news, Applegate Meats just released a very different creative slant on this issue. A bit more typical of how the brands have approached messaging in this space -- talk to mom about how hormones in their meats are bad -- but the comedic approach is fresh and certainly gets the point across.
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