A couple items that caught my eye during a stroll through the market today ...
Ole Smoky Moonshine: amazing use of classic mason jar and paper label to match old-timey-ness of moonshine. |
Boom Chicka Pop Popcorn: Simple, bold, to the point. Clever product name telegraphs "popcorn" with unique attitude in a crowded space. Who says you can't design with words? |
Three Sisters Cereal: boxless cereal packaging isn't just cheap anymore. Gusseted structure with reseal feature enables sustainability and a positive in-home experience. |
Kombucha Wonder Drink: power of simplicity coupled with a bold icon creates great shelf presence and instant brand recognition. |
Mitica Honey: super-premium structure reminded me of perfume bottles. Interesting way to bring premium cues in from a luxury category. |
Broker's Gin: fun way to bring brand imagery to life and break-through in a shelf full of tall, skinny, clear liquor. |
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