A different approach to Mayhem

So you're all familiar with All State's Mayhem. I know there are a lot of fans of this campaign and I know I'm in the minority for not loving it.  I've always felt that it's a bit too aggressive and potentially off-putting.  Clearly, it does a great job with break-through but at the end of the day, all I take away is that All State covers a bunch of random stuff that could happen to you.  Of course, it's easy to criticize without having a solution ... so I was very excited to see Liberty Mutual's new spot, which achieves a much more relatable twist on the same message -- life happens, we understand, we're here for you.



vs. Mayhem ...



And to round out the insurance wars, State Farm ... (funny, but you have to believe people really want a local agent)